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To find a business idea, we’re often told to search for a problem and offer a solution. One simply needs to find out what people really need and offer it to be wildly successful.

That’s one view.

We could cast blindly about in search of some novel product or service that we believe people need, and this method has definitely been successful for some.

But if we were to consider business ideas in light of the excellent advice of following your bliss, finding your passion or creating your blue flame, it seems to be much better to ask yourself what you personally desperately want. What you feel is missing or needed in your life, what issue you’ve struggled with for years, what your major goals are — in short, what you would name as your greatest personal challenge, past or present, and realize this is potentially an enormous, personal contribution, from you, to the world at large.

Although there may be similarities, no one else has your life. No one else will handle your challenges in exactly the same manner. The combination of your background, experiences, intellect and emotional make up is not matched anywhere else in the WORLD! This means you have something to offer that no one else ever has and perhaps something to offer that no one else ever will.

So knowing this just how do we make our offering?

The creative outlets are largely the same for any information product or service. One can:

  • Write a book
  • Lecture, speak, or teach
  • Create a game
  • Start an organization (non-profit etc)
  • Package your solution as a unique product or service (tapes, CDs, DVDs, consulting etc.)
  • Do all of the above

What is important is the frame of mind with which we go about sharing. We can work to solve our problem and market our proposed solution. We can share extensive research in an area very important to us. We can collect stories of others with the same challenge and how they dealt with it. If nothing else, we can serve as an example of what not to do.

An no, I am not joking.

An advocate for security may well be one who lost a loved one to violence. An advocate for adult education and literacy may be a former high school drop out who had poor reading skills but later graduated from college — or at 65 wishes he or she had and wants others to learn from their experience.

You see everyone has something to teach, something to offer.

What is your gift?

Your life here is your gift from God.
What you do with it is your gift to God.

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